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Midwest Dairy Council and Chicago Bears
Reward Student Efforts to Eat Healthy and Get Active

CHICAGO – April 29, 2013 – A Chicago Bears player – to be announced as a surprise – and leading nutrition experts, will gather 17 teams of elementary and middle school students from Illinois at an NFL-themed training camp at Soldier Field to reward their efforts to eat healthy foods and stay active.
The student teams earned invitations to the May 4 Fuel Up to Play 60 Reward Training Camp for actively engaging in the Fuel Up to Play 60 program by encouraging their peers to make healthier choices and commit to at least 60 minutes of physical activity each day. Fuel Up to Play 60 is an in-school nutrition and physical activity program launched by National Dairy Council, Midwest Dairy Council and the NFL in collaboration with the United States Department of Agriculture.

The teams attending the camp represent the following schools:

Chicago:
Boone Elementary School
Carson Elementary School
Gregory Math & Science Elementary School
Kinzie Elementary School
Pulaski International School of Chicago

Aurora:
Dieterich Elementary School
Johnson Elementary School
Rollins Elementary School

Burr Ridge:
Burr Ridge Middle School

Elgin:
Abbott Middle School

Elk Grove Village:
Ridge Family Center for Learning
Lansing:
Coolidge Elementary School

Plainfield:
Heritage Grove Middle School
Timber Ridge Middle School

St. Charles:
Richmond Elementary School

Waukegan:
Hyde Park Elementary School
Miguel Juarez Middle School

“Fuel Up to Play 60 is in nearly 73,000 schools across the nation to teach our youth the importance of eating healthy and being physically active, and do it in a way that is fun and motivating,” says Sandra Brown, manager of health and wellness for Midwest Dairy Council. “Student teams participating in the training camp serve as role models for their peers.”
The student teams will receive a special visit from a current Chicago Bears player who will welcome them, and share how healthy eating and staying active helps him perform at his best. He’ll then join the students on the field for a variety of nutrition and physical activity sessions including a breakfast tray relay; a nutrition challenge; warm-up agility exercises; and, passing, receiving and running back drills. The students will also participate in interactive discussions and a poster session, and hear a keynote presentation from former Bears wide receiver Anthony Morgan #81.

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About Fuel Up to Play 60
Fuel Up to Play 60 is an in-school nutrition and physical activity program launched by National Dairy Council (NDC) and National Football League (NFL), in collaboration with United States Department of Agriculture (USDA). The program encourages youth to consume nutrient-rich foods (low-fat and fat-free dairy foods, fruits, vegetables and whole grains) and achieve at least 60 minutes of physical activity every day.

Fuel Up to Play 60 is designed to engage and empower youth to take action for their own health by implementing long-term, positive changes for themselves and their schools. Customizable and non-prescriptive program components are grounded in research with youth, including tools and resources, in-school promotional materials, a website and student challenges. Fuel Up to Play 60 is further supported by several health and nutrition organizations: Action for Healthy Kids, American Academy of Family Physicians, American Academy of Pediatrics, American Dietetic Association, National Hispanic Medical Association, National Medical Association and School Nutrition Association. Visit www.FuelUpToPlay60.com to learn more.

About the Midwest Dairy Council
Midwest Dairy Council is the nutrition education division of Midwest Dairy Association. The Council's mission is to promote a healthy diet through nutrition education and the use of dairy products to consumers, health professionals and teachers. Midwest Dairy Council is funded by checkoff dollars from dairy producers in our local region.
About NFL PLAY 60

Designed to help tackle childhood obesity, NFL PLAY 60 brings together the NFL’s long-standing commitment to health and fitness with partner organizations like the National Dairy Council. NFLPLAY 60 is also implemented locally, as part of the NFL's in-school, after-school and team-based programs. For more information, visit NFLRush.com. © 2013 NFL Properties LLC. All NFL-related trademarks are trademarks of the National Football League.

About National Dairy Council
National Dairy Council® (NDC), the non-profit organization funded by the national dairy checkoff program, is committed to nutrition education and research-based communications. NDC provides science-based nutrition information to, and in collaboration with, a variety of stakeholders committed to fostering a healthier nation, including health professionals, educators, school nutrition directors, academia, industry, consumers and media. Established in 1915, NDC comprises a staff of registered dietitians and nutrition research and communications experts across the country. NDC has taken a leadership role in promoting child health and wellness through programs such as Fuel Up to Play 60. Developed by NDC and the National Football League (NFL), Fuel Up to Play 60 encourages youth to consume nutrient-rich foods and achieve at least 60 minutes of physical activity every day. For more information, visit www.NationalDairyCouncil.org.